HubSpot Lead Enrichment and Record Management

This flow automates enriching and updating lead data in HubSpot by extracting relevant information from Slack messages and Apollo contact details, helping sales and marketing teams maintain accurate and up-to-date lead records effortlessly.

When and How It's Used

Typically triggered when new lead information is available from Slack communications or Apollo contacts, this flow streamlines the process of merging and updating lead data into HubSpot without manual input.

Integrations Involved

• Slack: Extracts lead information from messages.

• Apollo: Retrieves detailed contact data for lead enrichment.

• HubSpot: Updates existing contacts or creates new ones with enriched data.

Output

• Email found: automatically enriched and updated lead records in HubSpot, improving lead quality and enabling more effective sales outreach.

• Email not found: Failure notification sent to Slack indicating no contact was created